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Converting Printed Brochures to Web Pages
In developing the web site, it is unrealistic to use large graphics and the type of layouts seen in the annual report. Also, certain colors in print do not translate well on the web. So we decided to choose smaller graphics that best conveyed the theme of the web site, and, to make the colors more web friendly. Here is the solution:
The green floral line art image was chosen to be a part of the visual theme of the site. We scanned in the image and lightened it a bit (we felt the original green was a bit too harsh for the web). We also decided to use a lighter shade of brown as well (for the same reason). A template was designed for the inner pages as shown below:
As you can see, the green floral line art was used as a header on all the pages for efficiency and fast loading. The result? We have captured the spirit of the annual report with fewer graphics and an easy to update layout.
Key Points From This Article:
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THE USE OF FORM: A cool web design tip using backgrounds... Converting printed brochures to web site designs... Develop classic web site designs... Flash animation and search engines... Need more graphics? Here is a trick... The new romantics in website design. What is it? Why you need it... Web site makeover of the month... For a Free No Obligation Consultation on your best web design ever... Click here... Contact Information:
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Copyright © 2003 ESG Associates. All rights reserved. |
At
times web designers are asked to develop a web site that is similar in "look and
feel" to the printed marketing materials of a company. Here is an example of how
a web site was designed to compliment an annual report. This
not-for-profit company provides environmental and botanical education and
services. The annual report is printed in three colors (brown, green and black)
and makes use of line art and black & white photos for graphics. However, the
client did want color photos to be used for the web site.
