Develop Classic Web Design Style!
What is classic web design? It is design that
is enduring. Years from now it will still look appropriate, attractive and
tasteful. The best way to develop classic web design style is to look at
classics in other fields. For example, in automobile design, the Jaguar XKE is
an enduring classic. Although this design is over 40 years old, it breathes
style to a new generation without any apologies for its age. The lines of the
vehicle satisfy the aesthetic sense. It is familiar, solid, with an enduring
appeal that eschews gimmick, flash and cheap tricks.
Another
great icon of classic style in fashion is the Chanel suit. A woman knows that a
vintage Chanel outfit can be twenty or thirty years old and still satisfy the
discerning eye. Why? Because classic design employs time tested elements of
line, color and form.
It requires a greater sense of visual
literacy and insight to develop classic design intuitions. It also requires a
degree of experience in life as classic design is the product of time,
accumulated knowledge and refinement. A person who can design in the classic
sense has learned how to discard the faddish, ephemeral and gimmicky, leaving
the elegant, well chosen and tested design elements. What is the best way to
develop a classic web design style? Study the work of the great masters of
classic design in other fields. The fashion, architecture, automobile and print
design fields have established masters whose body of work can be studied.
Here are
two of my favorite classic print designers that provide inspiration for my web
design work:
Paul
Rand
Paul Rand (1914-1996) is one of the most
influential figures in American graphic design. He explored the formal
vocabulary of the European avant garde art movements and developed an unique and
distinctly American graphic style which was characterized by simplicity, wit and
a rational approach to problem solving. I find a timeless sense of layout and
simplicity in his work. The principles behind his design work well on the web.
Reid Miles
Reid Miles was a prolific designer best known for designing almost 500 album
covers for the Blue Note jazz label in the 1960's. What I love about his work is
the incredible emotion and style he could extract from a limited palette of type
and color. He created a sense of "cool" style that defined the Blue Note jazz
label as much as the music.
In your
quest for classic design style, look to the old masters for inspiration. Use the
web, libraries, and museums to study. Borrow from the vocabulary of great
architecture, fashion and print designers. Train your eye to distinguish
quality. As your knowledge grows, so will the quality of your web design.
Key Points
From This Article:
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THE USE OF FORM:
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using backgrounds...
Converting printed
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Develop classic web site
designs...
Flash animation and
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High performance web
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Need more graphics? Here
is a trick...
The new romantics in
website design. What is it? Why you need it...
Who do you design for?
Web site makeover of the
month...
For a Free No Obligation Consultation on your best web design ever... Click here...
Contact Information:
Telephone:
(585) 586-9661
(585) 3887290
ask for Scott Gallmeyer
Fax:
(585) 586-1407
Mailing Address:
Scott Gallmeyer
ESG Associates Corp. 18 Bramblewood Lane Penfield, NY 14526
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