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The Easiest Way to Start a Dotcom, and Fail... I am often disheartened by the educational gap that exists with regards to starting a business on the Internet. Unless someone has a real world business or store with a physical body that promotes walk in traffic through marketing and advertising, there is no good reason to start a dotcom. Perhaps it’s been the media hype, or the direct responsibility of individual companies who try to “sell” their wares, by recruiting individuals through infomercials, seminars or even worse multi-level marketing, but there’s too many people out there who venture on the Internet with websites that just don’t make any sense. And ultimately, make no money. An example:
Look, if Amazon, sometimes considered the King of the Internet, is chided for diversifying too much, and not focusing on their niche, how can an individual expect to do so and succeed? When someone comes to me with a website selling these general consumer products, I ask them some simple questions, to drive the point home.
Example:
Yes, I’m exaggerating, but not too much. It happens, and it makes me livid. Not because I’m mad at the client, they’re usually hard-working and just looking for a break. I’m mad at the companies trying to make a quick buck selling their packages, and I’m mad at the web designers who build websites for people without educating them about their prospects for success. To me, there’s a moral responsibility to tell the client when they have a bad idea. Call it full disclosure about the Internet. Unfortunately, even with this kind of full disclosure to the client, some still insist on moving forward with their ill conceived plans. Anyway, enough with the ranting; many of you know this already, and don’t have one of these enormous consumer sites, so what can you take away from this article? Niche. Niche. Niche. You could be making the same mistake, on a smaller level, by trying to be all things to all people. Do one thing really well, and prosper. Try to be all things to all people, and well, you know what happens then. |
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