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Advertising...
For every prospect you identify by name-and there are many-there are
hundreds more who remain unidentified and unnamed.
How do you reach this vast audience of unknown prospects?
The Other Side to Advertising...
Two situations, you pick the one you want to happen for your
website:
Research...
As with most elements of business,
marketing is only as good as the research it's based on. Agostino helps our
clients obtain the information vital to making complete, accurate, and
comfortable marketing decisions. We do this through a combination of research
services that ensure creative budgets are spent wisely - the first time.
Viral Marketing for Small Business Websites...
You might have heard people talking about "viral marketing" and
the dominant factors it has on the web. For those of you who aren't familiar
with the term, viral marketing is when a company's message is passed along from
one user to another, without real intervention from the company.
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Internet Marketing...
Internet marketing campaigns should aim to build brand recognition and generate
qualified web site traffic. To accomplish both of these goals,
we offer a
variety of services and suggest different strategic combinations to fit the
needs of our clients.
Presenting Your "Storefront"
For all the decided advantages of the Internet over the
physical storefront, there are some real challenges the Internet poses.
What I'm
going to discuss here is the "credibility" factor; the trust that is needed to
complete a sale or even garner a lead.
Speaking to Your Customer on the Web...
One of
the biggest mistakes I see small businesses make when trying to sell online
is that they try to be something they're not. People say, I need to make my
site look as professional as Amazon, and as big as IBM, and while a
well-designed site is important,
sometimes it's ok to tell your visitors that you're one of those smaller
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