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The Other Side to Advertising... Two situations, you pick the one you want to happen for your website:
I hope everyone chose option 2. (I know it’s general, don’t bug me about ad impressions or anything like that!) But seriously, you would want two sales per day instead of one sale, right? If that’s the case, why is it that so many people, without really understanding it, focus on getting to option 1? Maybe it’s the media statistics that are often fed to us, that make us believe that impressions, or the number of eyeballs viewing a site are what counts. But for most small to medium sized businesses it’s the action that the visitor takes that counts, whether it be a purchase, a qualified lead, etc. So how do we get to option 2? How do we effectively increase the conversion rate of our visitors? (1 and 2 have stark differences, from a 1% conversion rate to a 20% conversion rate) Begin by making sure the visitors to your site are people who are actually looking for what you have. This means optimizing your website for the right keywords. If you sell carpet cleaning services in Maine, are ten thousand visitors from California going to do anything for your business? Probably not. So instead, try "carpet cleaning in Maine" as a search phrase, or particular towns you work in. Some people might object that people won’t search for that, they’ll just search "carpet cleaning" which might be the case, but hopefully they’ll soon learn how fruitless that search is and narrow it down. So you have more targeted visitors. Good. Now, do an exercise you should do as often as possible:
So reevaluate your site periodically. Here’s one aspect of your can take a look at right now:
Let me ask you some questions:
It should be. Don’t be afraid to try something new, don’t be afraid of change. Try a new headline, make a subtle change or a dramatic one, and then check your results. I know many of you are saying, but I don’t know what my conversion rate is now. Well, FIGURE IT OUT! You don’t have to do anything complicated, just do some division: Number conversions (this could be many things, so you might have different numbers, depending on the actions you want your visitors to take) divided by visitors to your site. Once you have these numbers, it’s that much easier to make progress to your site. You can test, test, test everything you do. And please, don’t just focus on driving more visitors to your site, make your site better! |
MARKETING: The other side to advertising... Precise and exact marketing... Viral marketing for small business... For a Free No Obligation Consultation on your best web design ever... Click here... Contact Information:
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