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Precise and Exact
Marketing...
In today's business world, we're often told that the key to success is to "begin
with the end in mind." First, though, you have to identify just what that "end"
is. We can help identify your business objectives and construct market-driven
solutions to support them. Whether you need new brand management, product
positioning, advertising strategy, or performance evaluation, you're guaranteed
strategically driven solutions, which optimize your organization's exposure in
the marketplace.
Our no-obligation Marketing Review can help your
organization by evaluating its current situation and creating an effective and
responsive marketing message. We feel that in order to provide our customers
with excellent service and recommendations that hit the mark, it is our
obligation to learn as much about our customers business as possible.
We have refined a process by which we identify and
evaluate our customers' goals and objectives, and we're confident that this
experience will lead us to recommendations that will impact their businesses in
a positive way.
Our confidential and objective Marketing Review
makes it possible to receive valuable feedback on these critical questions and
more:
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Is your marketing program
helping your organization meet the growth objectives you have established?
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Is reputation no longer enough
for your organization to sustain growth?
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Is your organization taking
advantage of interactive marketing opportunities including multimedia, e-mail
marketing, and e-commerce?
If you answered no to any of these questions, you
owe it to yourself to take advantage of the experience we have to offer.
We'll work in concert with your staff to
develop a strategic marketing plan based on a precise articulation of your goals
and objectives. Typical marketing services may include, but are not limited to:
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Development of a
strategic marketing plan
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Development of an
advertising
/promotion budget
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New product
introduction
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Sales territory
alignment
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Help in the selection
of manufacturer's representatives
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Inquiry development &
response programs
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Media selection
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Trade shows analysis
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Database development
(customer & prospect)
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Market analysis and
comparison
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Strategic planning
How do we do it?
We have amassed over twenty years of
business-to-business strategic planning experience. This experience has led to
an efficient and productive method in which we establish goals, identify
marketing opportunities, and measure success.
We begin with a thorough Situation Analysis
Procedure. This proven process addresses many key elements of your overall
marketing situation and provides us with the information necessary to develop
marketing communications recommendations that work.
The Situation Analysis Procedure includes:
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Previous and Current Marketing Review...
We will evaluate and discuss marketing plans from the previous two or three
years, attempting to put this information in the context of economic,
management, competitive, and product influences during those time periods.
Care will be taken to determine which programs worked well and why.
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Key Contact Interviews...
Our staff members will contact critical "publics" for either personal or
telephone interviews. Specific questionnaires will be written for each of the
following groups:
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Employees - management, support staff, and
factory workers
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Distributors/sales force
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Customers
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Non-customers, if appropriate
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Advertising and Competitive Analysis...
If necessary, we will secure and evaluate the following resources to determine
the state of competitive activities, copy platforms and budgets:
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Rome Reports
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Tear sheets
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Collect literature
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Web sites
What will I get?
You will receive the same thing we have been
providing our customers for over 20 years: strategic recommendations developed
to help your organization exceed your objectives.
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MARKETING:
EGG marketing...
Advertising...
Dotcom Failure...
Internet Marketing...
The other side to advertising...
Precise and exact marketing...
Presenting your storefront...
Research...
Speaking to your customers...
Viral marketing for small business...
Internet Branding...
For a Free No Obligation Consultation on your best web design ever... Click here...
Contact Information:
Telephone:
(585) 586-9661
(585) 3887290
ask for Scott Gallmeyer
Fax:
(585) 586-1407
Mailing Address:
Scott Gallmeyer
ESG Associates Corp. 18 Bramblewood Lane Penfield, NY 14526
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