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Research...
As with most elements of business,
marketing is only as good as the research it's based on. ESG helps our
clients obtain the information vital to making complete, accurate, and
comfortable marketing decisions. We do this through a combination of research
services that ensure creative budgets are spent wisely - the first time.
Federal /
State Trademark Search...
We search
the files of the Federal Trademark and Patent Office to verify that you can
legally apply for ownership of the mark we are proposing. Search results provide
detailed reports describing the availability of the marks, and give full details
on federal and state registered marks that could possibly be in conflict
Database
Search...
We
scan over 15,000 publications and pull current articles and commentary on any
company, industry, or category.
Business-to-Business Advertising Spending...
We
can obtain business-to-business statistics on how much your competition spent in
trade print media in the past year. This report also identifies which trade
publications they spent their budget, the total number of pages purchased, and
the total dollars spent in each publication.
Industry Ad
Spending...
Reports
what a particular industry spends on advertising as a percentage of sales,
advertising as a percentage of margin, and the trend from last year to this
year.
Print
Media / Business & Consumer Publications...
Lists all trade publications targeting a specific industry. If desired, we can
pull a full record for each publication you would like information on. A full
record includes contact information, circulation figures, rates, readership
analysis and much more.
Market
Research Reports...
Available for almost any industry, these reports detail market growth trends,
market environment, forecasts, product trends and more.
Market
Briefings...
Condensed
version of industry highlights. A Market Briefing provides succinct bullet
points on market size, share of market, key players, forecasts and trends.
Company
Briefings...
A
condensed report on a specific company. We supply a business summary, officer's
names, financial information, SIC codes, earnings estimates, revenue information
and quarterly data.
Country
Briefings...
These reports are designed to inform you of the subtle nuances of foreign
markets. The information includes reporting and analysis of trends in Gross
Domestic Product, population growth, employment factors, disposable income,
money supply, international trade regulations and participation, political
issues and other key statistics.
Market
Research Reports...
Available for almost any industry, these reports detail market growth trends,
market environment, forecasts, product trends and more.
National
Surveys...
We
have the ability to conduct an instant national survey. This quick and
inexpensive research report gathers hundreds of opinions on new products or
services, logos, slogans, and countless other issues. We provide the questions
and broadcast fax the survey to our network of research members and return the
results directly to you.
Target Audience
Demographics...
If you
need demographic information (age, income, marital status, children, education),
you need a Target Audience Demographic Report. In over 2,000 different
categories, (i.e. bought bedding last twelve months, borrowed money last twelve
months, etc.), this report offers complete target audience profiles to help you
focus a pitch or campaign strategy.
Target
Audience Psychographics...
In
addition to demographic factors, we can compile preference profiles on all 2,000
target categories with "buying style" categories (i.e. brand loyalty,
conformist, impulsive, etc.), and "self-concept" categories (i.e., affectionate,
efficient, intelligent, sociable, etc.).
Target
Audience Media Preference...
To
complement demographic and psychographic profiles, we also offer a Media
Preference Report for your chosen target audience. This report will help us
identity and choose the best radio formats, TV day parts, consumer magazines and
national / local newspapers. This is a surefire way to be on target with media
planning and placement. |
MARKETING:
EGG marketing...
Advertising...
Dotcom Failure...
Internet Marketing...
The other side to advertising...
Precise and exact marketing...
Presenting your storefront...
Research...
Speaking to your customers...
Viral marketing for small business...
Internet Branding...
For a Free No Obligation Consultation on your best web design ever... Click here...
Contact Information:
Telephone:
(585) 586-9661
(585) 3887290
ask for Scott Gallmeyer
Fax:
(585) 586-1407
Mailing Address:
Scott Gallmeyer
ESG Associates Corp. 18 Bramblewood Lane Penfield, NY 14526
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