We are pleased to announce the imminent launch of our much anticipated Phase Change Product,  now officially named Nanotherm PCM+.


New Product Launch our latest product in thermal management...

We are pleased to announce the launch of our much anticipated Phase Change Product, formerly  known by Nanotherm EXP for testing purposes, now officially named Nanotherm PCM+.  The Nanotherm PCM+ is a unique, new thermally conductive Phase Change Material designed to provide superior heat transfer and cooling characteristics (for air and water cooled computer, electronic and general thermal management applications) over other thermal interface materials, such as thermal greases, thermal pads and other PCMs.

One of the most unique features of the Nanotherm PCM+ is that it is formulated as an aqueous liquid coating, which makes it most easy to apply in a thin, even layer to any surface.  The liquid Nanotherm PCM+ completely wets-out the surfaces to which it is applied and fills in the microscopic pores, grooves and imperfections on the contact surfaces.  Once applied, the Nanotherm PCM+ quickly changes from the liquid state to form a very thin, semi-solid, wax-like coating on the contacting surfaces of the cooling device and heat source (i.e. - Heatsink and CPU), which are then mechanically attached.   

The overall thermal performance of the Nanotherm PCM+ is superior to other competitive, high performance thermal interface materials - and even challenges our own Nanotherm Silver XTC and Blue II products.  

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Marketing and Advertising Campaign...
Our business is expanding and we have recently rolled out a new sales & marketing campaign for our Nanotherm products, with an emphasis on the new Nanotherm PCM+ Aqua product - a unique phase change material coating.  

This campaign includes a complete redesign and upgrade to our websites at www.esgn.com and www.nanotherm.com with enhanced navigational features, technical content, printable literature, product support, Reseller / Dealer & OEM support and much more.   Please be sure to come back soon and check in regularly to see what's new.

We will also be providing enhanced services to our resellers and dealers in the form of product collaterals, such as, brochures, literature, posters, etc... Another benefit of these enhanced services will include:

  • Co-Op Advertising

  • Bonus Incentives

  • Sales Support

  • & Custom Support

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Resellers / Distributors needed...
We are seeking out proactive new Resellers / Dealers and OEM manufacturers who wish to sell and/or utilize our Nanotherm thermal compounds for the benefit of their product line and bottom line.  For more information, please feel free to contact us at  +(585) 586-9661, send us an email or click here to access our online Reseller / OEM Application.

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Precise and Exact Marketing...


ESG Associates welcomes Rocco Agostino, formerly of RAUSA Marketing and Design, to head our marketing and internet design and development department.

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Update from ESG president, Scott Gallmeyer:

ESG Associates would like to thank Mr. Agostino for all of his remarkable efforts over the past 6 months in developing and implementing the recent top-to-bottom reconstructions of our nanotherm.com and esgn.com websites, as well as our new sales and marketing plan.  Mr. Agostino has worked closely with us over the past months as an outside consultant and has done a tremendous amount of work on our behalf.  

Mr. Agostino recently completed his contract with ESG in mid-October and is now focusing on other internet design and marketing contracts at RAUSA.  We would like to thank him again for all of his efforts.

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In today's business world, we're often told that the key to success is to "begin with the end in mind." First, though, you have to identify just what that "end" is. We can help identify your business objectives and construct market-driven solutions to support them. Whether you need new brand management, product positioning, advertising strategy, or performance evaluation, you're guaranteed strategically driven solutions, which optimize your organization's exposure in the marketplace.

Our no-obligation Marketing Review can help your organization by evaluating its current situation and creating an effective and responsive marketing message. We feel that in order to provide our customers with excellent service and recommendations that hit the mark, it is our obligation to learn as much about our customers business as possible.

We have refined a process by which we identify and evaluate our customers' goals and objectives, and we're confident that this experience will lead us to recommendations that will impact their businesses in a positive way.

Our confidential and objective Marketing Review makes it possible to receive valuable feedback on these critical questions and more:

  • Is your marketing program helping your organization meet the growth objectives you have established?

  • Is reputation no longer enough for your organization to sustain growth?

  • Is your organization taking advantage of interactive marketing opportunities including multimedia, e-mail marketing, and e-commerce?

If you answered no to any of these questions, you owe it to yourself to take advantage of the experience we have to offer.

We'll work in concert with your staff to develop a strategic marketing plan based on a precise articulation of your goals and objectives. Typical marketing services may include, but are not limited to:

  • Development of a strategic marketing plan

  • Development of an advertising /promotion budget

  • New product introduction

  • Sales territory alignment

  • Help in the selection of manufacturer's representatives

  • Inquiry development & response programs

  • Media selection

  • Trade shows analysis

  • Database development (customer & prospect)

  • Market analysis and comparison

  • Strategic planning

How do we do it?

We have amassed over twenty years of business-to-business strategic planning experience. This experience has led to an efficient and productive method in which we establish goals, identify marketing opportunities, and measure success.

We begin with a thorough Situation Analysis Procedure. This proven process addresses many key elements of your overall marketing situation and provides us with the information necessary to develop marketing communications recommendations that work.

The Situation Analysis Procedure includes:

  • Previous and Current Marketing Review...
    We will evaluate and discuss marketing plans from the previous two or three years, attempting to put this information in the context of economic, management, competitive, and product influences during those time periods. Care will be taken to determine which programs worked well and why.

  • Key Contact Interviews...
    Our staff members will contact critical "publics" for either personal or telephone interviews. Specific questionnaires will be written for each of the following groups:

    • Employees - management, support staff, and factory workers

    • Distributors/sales force

    • Customers

    • Non-customers, if appropriate

  • Advertising and Competitive Analysis...
    If necessary, we will secure and evaluate the following resources to determine the state of competitive activities, copy platforms and budgets:

    • Rome Reports

    • Tear sheets

    • Collect literature

    • Web sites

What will I get?

You will receive the same thing we have been providing our customers for over 20 years: strategic recommendations developed to help your organization exceed your objectives.

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Interested in Representation
For a free consultation with one of our professional staff click here for our contact information form or feel free to call us and allow us further discuss how we may contribute to your company or organizations continued success and growth in the future.

Our Company Profile
Founded in 1981 ESG Associates Corp. services major Fortune 500 Companies to small OEM's...

Letter From the President & CEO
Welcome to ESG Associates, our main purpose is to provide the finest...

Our Affiliations
We are proud to be affiliated with the most reputable manufacturers and producers of high end quality...

Career Opportunities
Currently we are looking to fill the following positions nationwide and Canada...


Contact Information:

Tel: 585.388.7290
Ask for Scott
Fax: 585.388.7290
Mailing Address:
Scott Gallmeyer

ESG Associates Corp.   18 Bramblewood Lane Penfield, NY  14526 USA
Email:
esg@esgn.com

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